Emil Jotovski – The new normal

Emil Jotovski – The new normal

Published 17.05.2024 | By Йосиф

Emil Jotovski – The new normal

The new normal is an imitation of normal. Imitation product. Something that is supposed to feed you, but if you consume it regularly, it can give you cancer. Actually, that’s what it says on the packaging of the new normal, but the letters are so tiny it’s impossible to read.

The new normal is not normal. That is, it is new but not normal. The marketing creative’s idea is that once something has the definition of new attached to it, it will evoke associations of something better. Alas, the product is bad, and we’ll stick with the associations.

The new normal isn’t about you, it’s about your kids. They consume advertising, fast food, music, and why not new philosophical ideas about the world. It’s enough that they are cut into easy-to-swallow morsels topped with super heroes and cute winks from busty peers.

The new normal allows the child to come to school dressed as a cat and meow in math class. This, of course, is a big party, and the teacher is also pressured by the new moral standards and will not be able to throw him out of the room, lest she be sued for discrimination. She was later acquitted, but dismissed for political reasons. The old normal assumed that boys peeing would not need to go through a psychologist with possible subsequent hormone therapy and castration. However, the new normal cares about its followers. Every single individual must be thoroughly felt, put in their pants, and have independent evaluators judge what kind of creature they are dealing with. Not for anything else, but because they are certified by two Western institutes and one university.

The new normal offers no philosophy. Not to mention a vision for the future. The new is focused on correcting the old. The new normal exists as a parasite on the normal.

When you reject Kant you cannot replace him with an excited non-binary homosexual. When you ditch Rousseau (we’re talking Jean-Jacques. Don’t think this is some PSG prop midfielder.) and try to replace him with Mbappe, things start to rattle like a well-sponsored grant failure.

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